Friday, 20 April 2012

Magazine Advertisement Poster Purpose

Before creating an advertisement for a magazine, I researched in to the importance and purposes of this idea, and what is essential to include in order to approach your audience.

I read online 'How Magazine Advertising Works' by Guy Consterdine in July 2005.
The theory has excellent examples of how magazines connect with the audience, and how to get your wanted outcome, when creating you have to almost imagine you are the audience member.
From it I learnt the average number of times an adult looks/reads a magazine, page exposure scores for music for men equalled too 2.46 and for women 1.87

things to consider:

- getting the audiences attention
- using conventions of your genre
- selling the product
- bold fonts

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