Friday, 7 October 2011

Target Audience Survey

On the 30th September 2011, I had completed my survey and sent it out to a variety of people using social networks like Facebook and Twitter, where people of the youth age would see it. I asked a variety of questions that I would benefit from when collecting all the information, my first question was asking if the person was female or male,  too see what response I got from which gender. I then asked different questions on their fashion interest/shops, favourite film genres, how they gain their information and many questions on music styles and favourite music videos. Below are some screen shots of the questions, once I have gotten a few more results I will collect the data and analyse it.

The most common favourite film genre was Romantic Comedy then second next Musicals/Dance films, this has made me thought about the context/story of my music video in relation to the common themes that run through the genre. Also I have learnt that around the middle is where most people sometimes read newspapers etc to gather their information however with 50% on the highest rating Online is the most common place that the people find and go to to get their information. Next was the question of favourite music genre, the top four results where Dance, Pop, Indie and RnB. My area of interest for my song however leads towards Indie and slightly pop, however this has helped to see what people of the target audience are listening/watching, so to gain more insight in these genres and their popularity I am going to watch music videos of each genre to gather some inspiration of ideas to help towards my own planning. I also asked how people typically watch music videos, Myspace has 0 votes, the next popular was TV a 50% response and the top vote with 84.6% was YouTube. I have benefited from putting this question in the survey as I have found out where my specific target audience typically go to watch music videos, so having it on YouTube will guarantee views as the most popular site. I also asked what devices people use to watch videos, and again the most popular was using the computer/Internet. I also wanted to know which types of music videos people liked when it came to the pace of the  video, if it is simple or energetic/ funny the most popular was Energetic/Rapid so I would have to think about how I could use elements of this in my video, or if I was to even use this. The last question I asked was a optional question,  where I asked if they had any favourite music videos and why it was. Most of the answers are very famous and popular music videos that each have its own signature that make the audience remember key points of it for example; Beyonce's music video 'Single Ladies' which is memorable for the three ladies dancing, the moves and gestures. Also more recently Ed Sheerans music video to 'You Need Me Man, I Dont Need You' where Ed Sheeran himself makes a small appearance, and the rest of it is simply a young boy in a simple studio showing the lyrics in sign language, which is very clever and unique for his type of genre.

To view my survey click the URL here, My Media Lifestyle Survey

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