Showing posts with label Research. Show all posts
Showing posts with label Research. Show all posts
Friday, 20 April 2012
Magazine Advertisement Poster Purpose
Before creating an advertisement for a magazine, I researched in to the importance and purposes of this idea, and what is essential to include in order to approach your audience.
I read online 'How Magazine Advertising Works' by Guy Consterdine in July 2005.
The theory has excellent examples of how magazines connect with the audience, and how to get your wanted outcome, when creating you have to almost imagine you are the audience member.
From it I learnt the average number of times an adult looks/reads a magazine, page exposure scores for music for men equalled too 2.46 and for women 1.87
things to consider:
- getting the audiences attention
- using conventions of your genre
- selling the product
- bold fonts
Friday, 23 March 2012
Line Art
After researching in to different artist's album covers, I found even more so that I wanted to use the idea of Line Art, to create my album cover. I like the simplicity, yet striking effectiveness that Line art can hold amongst an audience, in order to learn more. Also it follows Ed Sheeran and his brand, as from research I found his videos and album covers are very simply created, and look almost 'ameutr.' I was also very interested as my video is edited in black and white, so the black lines, and white background could resemble this, making it an iconic figure of Ed Sheeran. Also the lines could symbolise his journey and the underground lines that he takes.
Here is a definition I found on line about line art:
"Line art is any image that consists of distinct straight and curved lines placed against a (usually plain) background, without gradations in shade (darkness) or hue (colour) to represent two-dimensional or three-dimensional objects. Line art can use lines of different colours, although line art is usually monochromatic. Overall it is a great piece of art and refreshment for those who love painting. It is also called line drawing."
Some of the images that inspired me:
Here is a definition I found on line about line art:
"Line art is any image that consists of distinct straight and curved lines placed against a (usually plain) background, without gradations in shade (darkness) or hue (colour) to represent two-dimensional or three-dimensional objects. Line art can use lines of different colours, although line art is usually monochromatic. Overall it is a great piece of art and refreshment for those who love painting. It is also called line drawing."
Some of the images that inspired me:
Friday, 16 March 2012
Similar Artists and CD Cover Work
The next process of creating a Digipak was to look at similar artists and their cover work for CDS/Albums. This would help me too get further inspiration and creative ideas by looking at examples of the iconic music genre (Altervative Folk Pop/Rock). From looking at these, I instantly knew that I wanted to create a digipak that would be simplistic - in the sense it is not too 'busy.'
Above is an image of pop, soul and alternative rock artist Jason Mraz, for his 2008 album 'We Sing. We Dance. We Steal Things.' The cover is very similar to Ed Sheerans in the way it contains a black and white edited effect, and also similar within the sketch/creativity that it holds of himself. His name stands out in bold, the image is of himself, and the album name is slightly smaller, but still noticeable.
Above is a smaller group called 'Get Cape, Wear Cape, Fly' in which the cover art work is also very creative, and looks very abstract. It does not hold distinctive figures about the band, for example images of them. I really like the line work that is covering half of the cover, its very different and memorable, it also looks like it is set for the younger generation. It makes me want to hear there music, and look further into the band.
Ben Howard, an English folk, rock artist album is slightly more different to Ed Sheerans, in that it doesn't have any form of drawing on, instead it has photography shot of somebody under water. I like the unique, vintage/alternative look that the image holds, through the editing choices. I like the big font, and the choice of having the font white makes it stand out and appeal to the audience. His audience is a younger generation so I feel it fits well to appeal to them.
I also then looked in to elder artists that are in the music genre, to see how it has developed/ or in some cases stayed similar. I looked at covers that where also of different genres, as the covers generally interested, and appealed to me.
This the album for 'The Dark Side of the Moon' by Pink Floyd released in 1973 - an English progressive rock band. The sleeve was designed by Hipgnosis and George Hardie. Richard Wright had specifically asked for a cover with something 'smarter, neater - more classy' and something 'simple and bold.'
I found online this section about the cover: "the gatefold design also includes a visual representation of the heartbeat sound used throughout the album, and the back of the album cover contains Thorgerson's suggestion of another prism recombining the spectrum of light, facilitating interesting layouts of the sleeve in record shops." I like the simplicity of the art work, and how eye catching it is. It does not give away too much about the band or their music, which appeals to the audience too listen further. I also like how the artist has visually represented the meaning of heartbeats etc, I think that its very effective and cleverly done.
Above is an image of pop, soul and alternative rock artist Jason Mraz, for his 2008 album 'We Sing. We Dance. We Steal Things.' The cover is very similar to Ed Sheerans in the way it contains a black and white edited effect, and also similar within the sketch/creativity that it holds of himself. His name stands out in bold, the image is of himself, and the album name is slightly smaller, but still noticeable.
Above is a smaller group called 'Get Cape, Wear Cape, Fly' in which the cover art work is also very creative, and looks very abstract. It does not hold distinctive figures about the band, for example images of them. I really like the line work that is covering half of the cover, its very different and memorable, it also looks like it is set for the younger generation. It makes me want to hear there music, and look further into the band.
Ben Howard, an English folk, rock artist album is slightly more different to Ed Sheerans, in that it doesn't have any form of drawing on, instead it has photography shot of somebody under water. I like the unique, vintage/alternative look that the image holds, through the editing choices. I like the big font, and the choice of having the font white makes it stand out and appeal to the audience. His audience is a younger generation so I feel it fits well to appeal to them.
I also then looked in to elder artists that are in the music genre, to see how it has developed/ or in some cases stayed similar. I looked at covers that where also of different genres, as the covers generally interested, and appealed to me.
This the album for 'The Dark Side of the Moon' by Pink Floyd released in 1973 - an English progressive rock band. The sleeve was designed by Hipgnosis and George Hardie. Richard Wright had specifically asked for a cover with something 'smarter, neater - more classy' and something 'simple and bold.'
I found online this section about the cover: "the gatefold design also includes a visual representation of the heartbeat sound used throughout the album, and the back of the album cover contains Thorgerson's suggestion of another prism recombining the spectrum of light, facilitating interesting layouts of the sleeve in record shops." I like the simplicity of the art work, and how eye catching it is. It does not give away too much about the band or their music, which appeals to the audience too listen further. I also like how the artist has visually represented the meaning of heartbeats etc, I think that its very effective and cleverly done.
Thursday, 15 March 2012
Idea's for a Digipak
To begin to get ideas for my final piece, I found a picture off of Google of a drawn black and white animated landscape of London/Buildings. I put this on to Photoshop and Google Paint, and began editing, finding ways to make it look interesting - so that I could gather new and original ideas from it. See the pictures below to view/click to enlarge.
I also was very fascinated by images of the London Underground Tube map, and how he follows it whilst making his journey - Also I like the line art that is held within it - which is something that I would look to include in my digipak. I used Photoshop and Google Paint again to edit it, I wanted it to look different/distorted and more modern and interesting to the young generation of my target audience as well as recognisable to resemble the song title.
I also was very fascinated by images of the London Underground Tube map, and how he follows it whilst making his journey - Also I like the line art that is held within it - which is something that I would look to include in my digipak. I used Photoshop and Google Paint again to edit it, I wanted it to look different/distorted and more modern and interesting to the young generation of my target audience as well as recognisable to resemble the song title.
Friday, 9 March 2012
Inspiration
Before creating my own Digipak, I looked at Ed Sheeran's current/previous cover work for his music, to gain influence in creating a digipak in the style of Ed Sheeran.
The cover above is for his latest album '+' which as you can see is very appealing and eye catching to the audience. His face is the main focus of the cover, instantly relating the album to his work. The album name is only a small detail in the corner of the cover.
I then looked in to Ed Sheeran's CD Covers for the released songs from his album '+' to gain further inspiration to follow in the style of him to make it iconic and memorable. The CD covers are all very similar and simple, in the way that it is a white background with sketching/drawing of things relative to the song, including a screen shot of 'The A Team' edited into a sketch, a drink for 'Drunk' and a sketch of himself for 'You Need Me, I Don't Need You' as it is about himself. Also for his song 'Lego House' the center image is also sketched, with lego bricks. I was very interested in the idea of sketching/drawing and the line art that is within it, also the effect of black and white as my video is edited this way. See the pictures below for exampls, click to enlarge.
I then looked in to Ed Sheeran's CD Covers for the released songs from his album '+' to gain further inspiration to follow in the style of him to make it iconic and memorable. The CD covers are all very similar and simple, in the way that it is a white background with sketching/drawing of things relative to the song, including a screen shot of 'The A Team' edited into a sketch, a drink for 'Drunk' and a sketch of himself for 'You Need Me, I Don't Need You' as it is about himself. Also for his song 'Lego House' the center image is also sketched, with lego bricks. I was very interested in the idea of sketching/drawing and the line art that is within it, also the effect of black and white as my video is edited this way. See the pictures below for exampls, click to enlarge.
Thursday, 8 March 2012
What is a digipak?
A Digipak is a type of CD/DVD case with packaging usually made from a thick card/heavy paper material against shattering like usual jewel cases. They are bigger than a usual kind of CD, as they open up to reveal more sleeves as if flipping like a book, allowing more room for the musician/label to add more graphics reaching to their market audience.
Examples below
- ADD IMAGES -
Wednesday, 25 January 2012
Music Video Producers and Influences
Other than just watching music videos to gain influence, I decided to research into successful or just starting out, music video production companies online. I found a site called 'Pixelloft' which has produced videos for many famous music artists, as well as smaller and less well known artists (of all different genres).A few examples of this could be Mclean, The Courtneers, McFly, Pendulum, Kids in Glass Houses and You Me At Six.
The music video director is Nick Barlett, who has been directing for over 7 years, creating a portfolio for more than ove 40 music videos. The style of video that he chooses to follow is along the lines of Storytelling with art and graphic direction. The company is based in Worcestershire, UK and Los Angeles, USA. To view the company site click the link http://www.pixelloft.com/index.html
Below are some screen shots from the index page, and the work portfolio page: (Click images to enlarge)
I then searched online 'Ed Sheeran's Music Video Producers' and the first thing was too appear was the creators behind 'The A Team' which the company is called 'River Rush.' The creator and main contributor is called Ruskin Kyle, who has expirence in writing, directing, lighting camera and editing/adding effects. His earliest and most successful piece of work was creating 'The A Team' in which came Number 3 in UK Singles Chart, playlisted on major music channels on TV aswell as over 15 Million hits on YouTube. The site tells us that aswell as the standard music video format that the company also specialise in filming 'live' performances, studio and location shoots. The company are quite small, but up and coming in terms of numbers of videos they have created, however they can create the ideal video that the artist wishes on a small or big amount of budget money.
To view this site click the link: http://www.riversrush.com/index.html
Below are screen shots of sections of the site (Click images to enlarge)
The music video director is Nick Barlett, who has been directing for over 7 years, creating a portfolio for more than ove 40 music videos. The style of video that he chooses to follow is along the lines of Storytelling with art and graphic direction. The company is based in Worcestershire, UK and Los Angeles, USA. To view the company site click the link http://www.pixelloft.com/index.html
Below are some screen shots from the index page, and the work portfolio page: (Click images to enlarge)
I then searched online 'Ed Sheeran's Music Video Producers' and the first thing was too appear was the creators behind 'The A Team' which the company is called 'River Rush.' The creator and main contributor is called Ruskin Kyle, who has expirence in writing, directing, lighting camera and editing/adding effects. His earliest and most successful piece of work was creating 'The A Team' in which came Number 3 in UK Singles Chart, playlisted on major music channels on TV aswell as over 15 Million hits on YouTube. The site tells us that aswell as the standard music video format that the company also specialise in filming 'live' performances, studio and location shoots. The company are quite small, but up and coming in terms of numbers of videos they have created, however they can create the ideal video that the artist wishes on a small or big amount of budget money.
To view this site click the link: http://www.riversrush.com/index.html
Below are screen shots of sections of the site (Click images to enlarge)
Sunday, 15 January 2012
Looking at the lyrics
To focus on the themes throughout the song, I printed off the lyrics and annotated what I would like to include in my video, either relevant or not to the lyrics. The song is about him being an individual in London, as if lost in the crowd.
Thursday, 29 December 2011
Purpose of Music Videos
Music Videos began in small steps to far to date, however they became distinguished in the time of the 1980's once MTV began showing them, setting the showing of music videos as their functional format. This type of media is a short video which is made with the essential features of the chosen song and different types of imagery which ultimately is for advertisment and promotional/artistic purposes.
Types of style within film making techniques:
-live action filming
-animation
-documentries
-abstract film
Types of style within film making techniques:
-live action filming
-animation
-documentries
-abstract film
Friday, 9 December 2011
Letter to Copyright
Below is a copy of the letter I sent to the Asylum/Atlantic Records, which are currently the copyright holders of the song 'The City' and the current record label that Ed Sheeran is signed too. If the holders do not get back to me, I will still use the song for this project, however if the label does reply, and refuse useage of the song, then I will not use the song and choose a new one.
About Ed Sheeran:
Sunday, 20 November 2011
Ed Sheeran Music Videos
When trying to find a suitable artist and song that I would create a video for, It was the style that Ed Sheeran's previous videos followed that attracted me to making one for him.
It took Ed Sheeran 1 EP, 2 Albums and 312 Gigs in the space of a year, to get noticed as a potential recording artist until he eventually got a signing.
I looked at his first proper music video - 'The A Team' which was the video that initially inspired me. The song is based on a true story, and he came up with it after meeting a young girl named Angel when doing voluntary work at a Crisis homeless shelter.
He recorded the song for under £200 and the video itself for £20, which shows that it is not a high paid/quality video at all, which follows throughout the rest of the video - they look more amateur which I personally think appeals to the audience, than a high budget/unrealistic music video.
It took Ed Sheeran 1 EP, 2 Albums and 312 Gigs in the space of a year, to get noticed as a potential recording artist until he eventually got a signing.
I looked at his first proper music video - 'The A Team' which was the video that initially inspired me. The song is based on a true story, and he came up with it after meeting a young girl named Angel when doing voluntary work at a Crisis homeless shelter.
He recorded the song for under £200 and the video itself for £20, which shows that it is not a high paid/quality video at all, which follows throughout the rest of the video - they look more amateur which I personally think appeals to the audience, than a high budget/unrealistic music video.
Thursday, 3 November 2011
Song Choice
After researching into upcoming songs I believe I have found my final song choice by Ed Sheeran - The City. Now I will watch his past videos and videos in the style of his genre to gather inspiration of the themes I would like to show in my music video. Ed Sheeran is a an artist under a few types of music genres, for example Acoustic, Folk and Hip Hop. Below are the lyrics and a link to the song:
This city never sleeps
I hear the people walk by when it’s late
Sirens bleed through my windowsill
I can’t close my eyes
Don’t control what I’m into
This tower is alive
The lights that blind keep me awake
With my hood up and lace untied
Sleep fills my mind
Don’t control what I’m into
London calls me a stranger
A traveller
This is now my home, my home
I’m burning on the back street
Stuck here sitting in the backseat
I’m blazing on the street
What I do isn’t up to you
And if the city never sleeps
Then that makes two
The pavement is my friend
Hey, and it will take me where I need to go
I find it trips me up
And puts me down
This is not what I’m used to
The shop across the road
Fulfills my needs and gives me company
When I need it
Voices speak through my walls
I don’t think I’m gonna make it
Past tomorrow
London calls me a stranger
A traveller
This is now my home, my home
I’m burning on the back street
Stuck here sitting in the backseat
I’m blazing on the street
What I do isn’t up to you
And if the city never sleeps
Then that makes two
And my lungs hurt
And my ears bled
With the sound of the city life
Echoed in my head
Do I need this to keep me alive?
The traffic stops and starts
But I need to move along
London calls me a stranger
This is not my home
I’m burning on the back street
Stuck here sitting in the backseat
I’m blazing on the street
What I do isn’t up to you
And if the city never sleeps
Then that makes two
I hear the people walk by when it’s late
Sirens bleed through my windowsill
I can’t close my eyes
Don’t control what I’m into
This tower is alive
The lights that blind keep me awake
With my hood up and lace untied
Sleep fills my mind
Don’t control what I’m into
London calls me a stranger
A traveller
This is now my home, my home
I’m burning on the back street
Stuck here sitting in the backseat
I’m blazing on the street
What I do isn’t up to you
And if the city never sleeps
Then that makes two
The pavement is my friend
Hey, and it will take me where I need to go
I find it trips me up
And puts me down
This is not what I’m used to
The shop across the road
Fulfills my needs and gives me company
When I need it
Voices speak through my walls
I don’t think I’m gonna make it
Past tomorrow
London calls me a stranger
A traveller
This is now my home, my home
I’m burning on the back street
Stuck here sitting in the backseat
I’m blazing on the street
What I do isn’t up to you
And if the city never sleeps
Then that makes two
And my lungs hurt
And my ears bled
With the sound of the city life
Echoed in my head
Do I need this to keep me alive?
The traffic stops and starts
But I need to move along
London calls me a stranger
This is not my home
I’m burning on the back street
Stuck here sitting in the backseat
I’m blazing on the street
What I do isn’t up to you
And if the city never sleeps
Then that makes two
Saturday, 29 October 2011
Collage of Ideas
Above is a collage of ideas that came to my mind when I played my chosen song, I instantly thought of London and the city, and the momuments that are well known there. I also thought about Ed Sheeran and his style/previous music videos, and how I was going to portray this. I got a picture of a boys shoes, because I had an idea of, focusing on the boys feet in my video and him walking alot - showing the journeys/travels that he is doing and also because that could resemble anyone, it makes it almost mysterious as he would fade in to the crowd of different people amongst him.
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