Printed Digipak

Coursework: Evaluation

Below is a video to my evaluation of my final pieces 

Coursework: Final Digipak

Below is a slideshow of a close up of images of each panel for my digipak which is my final piece.








 The image below is a look of my final digipak before it would be printed/folded, click to enlarge:

Coursework: Final Poster Advertisement

My poster was created by using Photoshop and a Wacom Bamboo tablet, using these allowed me to explore in to the creativeness of all the ideas that I had. It was essential to include the shoes that my video revolves around, and also the digipak includes also, so this iconic symbol would relate back to the artist. Yet again it is also in black and white, very much so like my video and digipak, the only colour to be seen is the Central point in the poster of the lines. This was inspired by the line art idea that I had, but more so by the tube lines integrating with on another as he travels all around, which is why I placed the image of his shoes on top showing his journey. I think that the poster is a good way to advertise the musician, it does not give too much away about the genre, song, or musician himself if the audience was never to heard of him, however I think that it draws the attention of the audience and would want to make them know more.

I used the theme of line art again when creating  the laces etc. I used the Bamboo tablet to draw on the laces, and too then outline images of london landscapes/skylines. I added these to make the page a little bit more busy, but also to relate to the song, and the title itself, I think that it fits well within the poster to finish it off, and also makes it look more modern and appealing to the younger audience.

In the bottom left corner is an image of a paw print, this is added to represent Ed Sheeran, as he include this on all his media products, the paw print represents his own record label that he created and signed himself too when still trying to reach fame. The symbol is famous and iconic of the musician, so I felt it was important to include it, as this is how he is recognised by the audience members.

Digipak Mini Model

- click picture to enlarge - 

The picture above shows the printed template of a digipak that I had gotten offline, I then drew my idea on to it, which shows the outline of a pair of shoes as the front cover, however the laces extend up too the inserts sleeves, as well as representing his laces, I also wanted it to represent the idea of the River Thames, or his path of journey - which is why I included little images of london skyline buildings etc, to set where it was. The sleeve in which the cd would sit, also contains more line art, and squiggles of different colours, representing his journey, and the london tube map.




Below are pictures of a mini version of my digipak:

I am still in the process of editing from this idea, I want to add more images of buildings etc on to the laces to make it more eye catching, however it cannot look to crowded, as it wouldnt match the style of Ed Sheeran's more simplistic approach that I wanted to show.

Coursework: Final Video

After spending time carefully planning, filming and editing the video I have finished with a final outcome. To view, watch below.

Soon after posting the video, i received messages through all types of social network media, they are all very similar, one of the first ones I got through is held below:

"I think this video shows the viewer a really good story. By filming the "mystery" persons white trainers, you instantly want to know more - such as who is he? whats his journey? I like the use of editing also, how the scenery changes but relates again on the chorus by using the chorus signs. It makes the whole story/footage come together. It does a great job of appealing to the younger audience with its black and white effect making it easy to view - such as the trainers standing out more, chorus signs, using a younger person as main character! I love it!!!"

As you can see I have uploaded the video on to Youtbe, social media platform for sharing videos with others worldwide, from this I could share the link on my Facebook and Twitter account, which would also be available to the public. By advertising this way, meant that I could connect to the young generation who are more in use with 

these social network sites. Below are screen shots from doing so:

Idea's for a Digipak

To begin to get ideas for my final piece, I found a picture off of Google of a drawn black and white animated landscape of London/Buildings. I put this on to Photoshop and Google Paint, and began editing, finding ways to make it look interesting - so that I could gather new and original ideas from it. See the pictures below to view/click to enlarge.

I also was very fascinated by images of the London Underground Tube map, and how he follows it whilst making his journey - Also I like the line art that is held within it - which is something that I would look to include in my digipak. I used Photoshop and Google Paint again to edit it, I wanted it to look different/distorted and more modern and interesting to the young generation of my target audience as well as recognisable to resemble the song title.

Inspiration

Before creating my own Digipak, I looked at Ed Sheeran's current/previous cover work for his music, to gain influence in creating a digipak in the style of Ed Sheeran.

The cover above is for his latest album '+' which as you can see is very appealing and eye catching to the audience. His face is  the main focus of the cover, instantly relating the album to his work. The album name is only a small detail in the corner of the cover.


I then looked in to Ed Sheeran's CD Covers for the released songs from his album '+' to gain further inspiration to follow in the style of him  to make it iconic and memorable. The CD covers are all very similar and simple, in the way that it is a white background with sketching/drawing of things relative to the song, including a screen shot of 'The A Team' edited into a sketch, a drink for 'Drunk' and a sketch of himself for 'You Need Me, I Don't Need You' as it is about himself. Also for his song 'Lego House' the center image is also sketched, with lego bricks. I was very interested in the idea of sketching/drawing and the line art that is within it, also the effect of black and white as my video is edited this way. See the pictures below for exampls, click to enlarge.

Brainstorming for Digipak

Below are the key points/narrative of my music video:

• The City - City Landscape, London
• Signs - Words
• Black and White
• Pavement - Journey, Shoes
• Mysterious Boy - Unknown, 'Lost in the Crowd'
• Map of London - Highlight routes of where he travels, Lines, Roads

Now below is some bullet points of ideas that I had thought of for my Digipak;


- Layers of city landscape skyline
- City landscape continuously through digipak sides
- London map faintly showing with a red or black line showing his route/journey
- Collage of signs/words with 'The City' standing out in the middle
- Sketch of trainers/London bridge
- Collage images related
- Write in capitals - Bold
- Graphic = Simple = Will be remembered
-City lights?

The Beginning Process of Editing

I have decided to use 'Windows Movie Maker' as it is a sufficient and an easily accessible editing software for me to use. I have used the software previously, and I have a very good understanding of how to use it properly in order to achieve a great outcome of work. I also decided to use this video software because after finding research into Ed Sheeran's past videos, that they look of a low price quality, so finding a priced or more complicated software would be unnecessary.

What is a digipak?

A Digipak is a type of CD/DVD case with packaging usually made from a thick card/heavy paper material against shattering like usual jewel cases. They are bigger than a usual kind of CD, as they open up to reveal more sleeves as if flipping like a book, allowing more room for the musician/label to add more graphics reaching to their market audience.

Examples below

- ADD IMAGES -